Paris. 200 guests.

Spice Up organised the inauguration of the first Reebok Fit Hub shop in Paris, combining a Reebok shop and a fitness centre.

For this world premiere, Spice Up organised a WOD (Work Out of the Day), a travelling CrossFit training session in some of the capital's most iconic venues.

Spice Up then took charge of the inauguration evening, where several celebrities were invited to talk about the brand. The evening included a cooking show by Jean Imbert, a sports fashion show to showcase the collection and a CrossFit demonstration.

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