Paris. 80 guests.

L'Oréal Professionnel's second influencer event with Spice Up!

80 influencers from all over the world were invited by the brand for a Parisian and tech experience.

The programme consisted of discovering L'Oréal Professionnel's latest innovations at Vivatech, creating an avatar in the metaverse, and exploring new technologies in L'Oréal's labs.

The 4-day event ended with the launch of the Augmented Salon by L'Oréal Professionnel, a custom-built ephemeral salon. It was an immersive, experiential space that provided ample opportunity for content creation.

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