Paris. 30 guests.

As part of the launch of the #MetalDetox product range, L'Oréal professionnel entrusted Spice Up with the organisation of an exclusive stay for 30 influencers from around the world.

Searching for trendy locations, designing a tailor-made program and offering a first-class welcome: Spice Up ensured that each guest felt privileged, while respecting the DNA of the brand.

During these three days, the 30 influencers were able to enjoy the opening of new Parisian sites (hotel, restaurants...). The stay ended with a place entirely decorated with the brand's colours.

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