First edition of the L’Oréal learning tour, dedicated to innovation.

Spice Up concocted a high-end customized program for clients of L’Oréal Cosmétique Active. In the context of the digitalization of pharmacies we took pharmacists to discover the digital trends in the city of all innovations: London!

Visit of Google headquarters, Best shopping experience at Westfield shopping center, street art discovery … Participants enjoyed many meetings with entrepreneurs and retail experts to inspire and innovate.
A true digital experience!

Spice Up contributed to this digital experience, offering digital services adapted to the event. Save the Date, Registration confirmation, questionnaire, everything was online ! From emailing campaign to content creation on the web, we knew how to give the event its digital dimension !

« Everything went very smoothly with the choice of venues, speakers, logistics and group management. The team (Laurence and Grégory) was discreet, professional and flexible when dealing with last minute on-site changes, and teamwork throughout the whole pre-event phase was very straightforward and efficient. »
Input, proximité, écoute et pro sont de bons qualificatifs pour représenter cette 1ère collaboration. »

Olivier MACE — Director of Development and Distribution, L’OREAL Cosmétique Active France.

« I found the quality of the graphic design concepts and digital tools (for client invitations) to be high and I believe Spice Up definitely leads the way in the digital arena compared to other agencies. L’Oréal’s pharmaceutical clients were more than satisfied at the end of the event. I can safely say that the ambitious objective of this study tour was met with flying colours. »

Jérôme LAMBERT — Category Manager, L’Oréal Cosmétique Active France.

Creation of a graphic identity: logo

Declination of the graphic identity created by Spice Up: mailing.

Declination of the graphic identity created: roadbook

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