EASYJET

When the airline easyJet was ready to communicate the launch of four new destinations departing from Nice (Hamburg, Marrakech, Palerma and Lisbon), Spice Up was there to help and created a pre and post event both on and offline.

Pre-event digital communication Spice Up created a Facebook game where the goal was to touch Nice Airport with a virtual paper plane. It wasn’t as easy as it seemed and that was precisely what the players liked. The end result was thousands of new contacts, hundreds of Facebook “likes” and two happy winners who each received an easyJet return ticket. Thanks to a communication strategy based on social networking, the event was shared on Twitter, Google+ and the Facebook pages of Spice Up, easyJet and Nice Airport.

An unusal, active, entertaining and high tech event
On June 10th 2014, easyJet occupied the entire Terminal 2 of Nice airport where Spice Up had created an exclusive iPad game with participants playing in groups of four. Each participant was riding a bike (an easyJet “airplane”) on which an iPad was attached. The image of each iPad was then projected onto a big screen in front of the bikes. The aim was to “catch” various easyjet destinations all departing from Nice and accumulate points. As the speed increased, the game became more difficult until it stopped if the participant had missed three cities.

Small prizes were distributed to all participants and Dominique Thillaud, President of Nice Cote d’Azur Airport Directory, and François Bacchetta, Director of easyJet France personally handed out eight easyJet airplane tickets for two. This event reached more than 1700 people and was a big success for Spice Up, Nice Airport and easyJet.