It was such an illusion that some passers-by thought they glimpsed a secret bar, while guests were unaware that the place was a few hours earlier, a workplace with serious meetings. To create the proper atmosphere, the agency created a multitude of graphic media ranging from an animated video with the mascot of the event, coasters or graphic prints.
Guests enjoyed a photocall animation with various accessories (beards, giant mug of beer, mustaches), a cartoonist was available to them and they participated to a contest to win a trip to Florence. Overall, 110 people showed up at La Drinkerie, only for one evening.
An overview of the event is available on the @spiceupagency account on Instagram, or via the hashtag #unquébécoisàparis..