Edenred picks Spice Up to launch new brand
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On 8th June, Accor Services became EDENRED. Spice Up used its expertise to create a unique 8-day long event in tune with the new brand, with both internal and external activities. The secret of the new identity was kept under wraps until the very last hour when the Edenred village was set up on the 2000m² of the Place de la Défense around a giant red ball, the symbol of the company’s new identity. Entertainment, give-aways and heathy buffets were all on offer until the new logo was officially unveiled.
Edenred - Paris, La Défense
