Spice Up your trip !
Today, everything points towards a new sense of optimism. While economic recovery is slowly underway in certain industry sectors, the importance given to staging events as a business strategy is growing steadily.
The first sign of a rebound are marketing budgets. They remain stable and are more focused on events as a means of increasing brand awareness and generating publicity.
Creating opportunities and space for real human exchange is fast becoming the favoured and most efficient non-media communication tool, offering the strongest marketing ROI and long-lasting positive impact.
In regards to destinations, France remains unchanged with Paris and the Ile de France still attracting the majority of events (60%), followed by the French Riviera. With offices in both locations, the Spice Up team continues to perform as well as strengthen its expertise.
Business travellers now use the world as a global playground. Spain appears to be the clear winner with cities such as Seville, Palma de Mallorca or Bilbao attracting a lot of attention.
Been there before ? Look north ! Norway, Sweden or Denmark are fascinating alternatives for your business trip and offer a real point of difference to any event. Another big trend is the emergence of technology in our everyday life. Spice Up has chosen to fully embrace this and make it an integral part of any event planning process.
However, we are not here to give you off-the-shelf solutions. Instead, what we offer is a much more conceptual and tailored approach where creativity is the driving force. Our team skillfully selects the best solutions available and maximises their full potential, whether it is in day-to-day activities or when organising large-scale events (promotional activity through social media, software applications, delegate involvement throughout, online communities, feedback forums…).
Whilst we have chosen to integrate these tools into our core set of skills, our company values remain. Spice Up will continue to offer sustainable and tangible alternatives in tune with our vision (organic menus, group transportation, give-aways using recycled materials…). Adopting a fresh and innovative approach in sync with our founding principles is our modus operandi. We thank you for your continuing support !
Patrick Rocher
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