Event marketing

Welcome to Business Friendly Event Marketing!

Edenred picks Spice Up to launch new brand

As part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services was renamed Edenred on 8th June 2010. Spice Up used its expertise to create a unique French-based event in tune with the group’s new identity, with both internal and external activities. Strong involvement of all stakeholders Between 31st May and 7th June, the event marketing agency created a very unusual week for Edenred’s French employees. Decoration of the company headquarters, red carpets, teasing campaigns to boost teambuilding and give-aways themed around the red (...) more +